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Decluttering and Depersonalizing: Preparing a Home for Sale

Uncategorized Nov 09, 2018

The key objectives when staging a home for sale are to make the property look spacious and to emphasize the feel of flow from room to room. That’s what most homebuyers are looking for these days -- plenty of room to stretch out and make the space their own.

A good rule of thumb is to clear out at least 30 percent of your home’s contents before showing it to prospective buyers. That means getting rid of oversized furniture and making sure loose papers and personal items are thrown out or organized and carefully stored away. The more “stuff” buyers have to maneuver around, the more skeptical they’ll be when it comes to seeing your property as clean, well-organized and a likely candidate for purchase.

Storage space

When reviewing a home, buyers often look for plenty of storage space in the basement, garage, crawl space and closets. If they see storage square footage taken up with personal items, they’re more likely to regard your home as inadequate...

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How the Vehicle You Drive Impacts the Curb Appeal of Your Real Estate Business

Uncategorized Nov 02, 2018

As an agent, you know how crucial an appealing exterior is to leave a lasting impression on a potential buyer. The same idea can be applied to your business. Ignoring your business’s curb appeal, or how you present yourself and your services, can drastically affect the impression you leave on your clients. One of the most significant contributors to an attractive curb appeal for your business is the vehicle you drive. Read on to understand how the vehicle you drive can influence your success as a real estate agent.

Why is the vehicle you drive so important?

Taking all factors into account, the vehicle you drive is one of the most important. Why? As a real estate agent, your vehicle is essentially an extension of your office. Not only is it one of the first places you begin to build rapport with clients in, it’s also one of the areas where you have the most critical conversations in. In a review-centric culture, it’s important that agents deliver an exceptional...

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Qualities To Watch Out For When Hiring A Real Estate Professional

Uncategorized Oct 26, 2018

Successful real estate professionals possess a crucial mix of qualities that seemingly have little to do with each other. What drives a salesperson (self-motivation, goal setting) and a marketing professional (creativity, a love of language and imagery) are often disparate; these talents often divide people into disparate professions, but a visionary real estate agent must possess all these skills and a passion for ethical business. If you are looking to boost sales and add an enigmatic member of your team, is there a way to assess a candidate’s probability of success by simply looking at a resume and asking the right questions at an interview?

Presentation matters

You can tell a lot about a candidate by looking at the information provided in their CV. These days, a good CV should list one’s skills, experience, and achievements. Be vigilant of vague assertions of achievements and look for specifics. For instance, if a candidate states that they improved the sales figures...

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Management Tips to Make Your Real Estate Business Stand Out

Uncategorized Apr 30, 2018

For self-starters and hard workers, few businesses offer more of an opportunity for growth and success than real estate. If you’re already managing your own real estate business, that means you’ve already laid down a solid framework for success. Here are some management tips to increase your business’s presence, boost client activity, and generally stand out as superior in a crowded profession.

Devote real work time to a marketing strategy

Being associated with realtors, having your name on a database, and running a fairly popular social media account is not real marketing. You can’t think of marketing as something you do on the side of your “real work.” It is your real work.  As the proprietor of your own real estate business, at least half the battle is standing out among the crowd. You can be the best real estate agent in the world, but if nobody knows who you are, it’s all for naught. If you ever have to tighten the budget, Realtor...

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Essential Knowledge: Real Estate Scams

Uncategorized Mar 26, 2018

As a real estate expert and mentor, one of your key priorities will be protecting your client base. Despite the good work of real estate agents and public agencies across the country, mortgage fraud remains prevalent. According to researchers CoreLogic, the national mortgage application fraud index - a measure of how likely fraud is to occur - rose for a consecutive fifth time, up 16.9%.

The good news is that real estate professionals can do much to combat this trend. By combining ethical real estate practices, a full assessment of your client’s vulnerabilities and maintaining vigilance through continuous learning, you can act as a safeguard between your client and unscrupulous agents.

Prevalent forms of fraud and the damage caused

According to CoreLogic’s researchers, New York State has historically found itself on the positive end of the mortgage fraud scale. The most recently available aggregated statistics, from October 2017, show only 0-20% correlation...

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Real Estate Appraiser Opportunities in NYS!

Uncategorized Mar 19, 2018

What is a Real Estate appraiser assistant and where could it lead? Real estate appraiser assistants provide support to the individuals in their company assessing the values of property. Typical tasks performed by the appraiser assistant include entering data into their company's computer system, doing research on properties and sometimes helping manage relationships with clients. They also need to understand how to process and file reports and appraisals, as well as perform various clerical duties as required. The real estate appraiser assistant is in charge of keeping track of various data points such as workflow, contracts and statistics used by their company. Additionally, these assistants may be required to answer phones for their office.

The appraiser assistant usually works with a real estate appraiser or a team of appraisers, and they typically report to an office manager. These assistants generally work in an office setting; some travel may be possible depending on the...

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Be Careful Your Real Estate Team is not Violating Federal Law

Uncategorized Mar 12, 2018

We are all familiar with the idea of a real estate team. These groups of several or more agents provide efficient and coordinated real estate services to clients. Many teams hire personnel (licensed or unlicensed) that handle various phases of a transaction. Anything from marketing to showing. They also act as the transaction facilitator or the closing coordinator. One question surfaces about these teams. Are these team members independent contractors or employees under federal law? If considered employees, the brokerage and real estate team members can be personally liable for violations of federal minimum wage and overtime laws.

Wage and hour litigation in the real estate industry has exploded over the last five years.  This exposes professionals to double damages and attorney’s fees for violations. In most instances, the litigation can be debilitating and result in the closure of the brokerage and financial ruin. Because teams oftentimes hire their own...

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Social Networking 101 - The Road to Real Estate Success is Recognition

Uncategorized Mar 05, 2018

Social networking certainly is an example of technology. But what exactly is social networking and why is it important to understand in all business today?

A social network service focuses on building online communities of people who share interests, values, vision, and activities, or who are interested in exploring the interest and ideas of others. A social network allows individuals and organizations to exchange ideas and expand relationships and business opportunities.

When the internet was first widely available to consumers, it was primarily used to retrieve static information from content providers, allowing only passive viewing. Users could not easily publish their own content or interact with others. Over time, the Internet evolved to be more dynamic, active, and collaborative, becoming what was referred to in 1999 as Web 2.0

Even before that, however, the first social network site was germinating. In 1995, Classmates.com launched to give people a way to re-establish ties...

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The Ethical Agent Always Wins!

Uncategorized Feb 26, 2018

Ethics and fair housing are two of the most important issues will face in your real estate career. Although ethics, as a philosophical discipline, is a vast topic, in the simplest sense, ethical behavior can be thought of as nothing more than doing the right thing, behaving with integrity, treating people fairly, evaluating a situation and choosing the moral path, even if that path is not the easiest one to follow.

How would you characterize an ethical person?

  • You might answer that "an ethical person would treat other people fairly and honestly regardless, of their background or ethnicity."
  • You might think that "an ethical person would be compassionate toward others and consider the needs of other people when making a decision".
  • You would probably agree that " an ethical person would have integrity in upholding principles and convictions in his or her actions regardless of personal consequences."

In fact, all of these would be accurate characterizations, wouldn't you agree?


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Teamwork makes the dream work - Here's Why MLOs and Real Estate Agents Make a Great Team

Uncategorized Feb 19, 2018

Purchasing a home can be a tedious, complicated process for some home buyers. Not to mention, it’s a pretty big deal! Having support from trustworthy professionals (a quality mortgage loan originator and real estate agent team) will help to make the process as seamless as possible for the buyers.

You can simplify the process for your clients – and experience some benefits in your own business – by teaming up with a licensed real estate professional or MLO . Here are five reasons MLOs and real estate agents make a good team:

Be Proactive, it Pays Off

Start with helping your buyers be more proactive in the loan process, get them pre-approved. Get them started in credit repair while they're shopping for a home, rather than waiting until they've already submitted an application. Find out from your MLO what information could help your buyer. Give them a list of all the documents they're going to need right at the first showing, so they start collecting...

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