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Let's Talk Business: What are the Key Traits of a Successful Real Estate Agent?

“Do I have what it takes to become a successful real estate agent?” That is an excellent question to explore before you invest time and money into your new career. Here are the key traits of every successful Real Estate professional, do you have what it takes?

You need to be a people person

Real estate is not about selling or buying houses, it’s all about building relationships. People do business with people they know, like and trust. Nobody cares what you know until they know that you care. 

Exercise patience

You must be able to be patient when working with clients and other agents. Some of your clients will take a long time to make a decision. You will need to help them through the process from the beginning to the end, regardless of how long it takes.

Maintain a positive attitude

There will be slow months, times when you lose a sale, a contract falls apart, you lose a buyer or a listing and/or you fall short of your goals. You will need to learn, let go and move on. Do not get discouraged; keep going. This is a competitive business. You will be competing with other agents for listings and buyers. You will win some and lose some. Your reaction to losing is critical. If you go sit in your office and sulk, trash-talk yourself or the other agent, you will not be successful. Instead reflect on what you can do better next time and set off to find bigger, better opportunities. You cannot control every situation and you can’t make everyone happy. You can only control how you react to it.

Pay attention to details

You will have to help clients with agency disclosure agreements and legal contracts. You will need to make sure they are filled out accurately and completely.

Be compassionate

You will get some clients that are stressful to deal with. Not every sale is filled with excitement and happiness. You may encounter couples in the middle of a divorce and may not be happy that they are forced to put their home on the market. There may be clients mourning the loss of their loved one or downsizing due to financial struggles. You will need to approach these situations with compassion and understanding and never take their frustrations personally.

Maintain self-discipline

You are your own boss, and that requires discipline and focus on taking action each and every day. It is easy to slack off or procrastinate when you work for yourself. You will need to set your dreams high.

Believe in yourself

You are what you believe you are. If you are full of self-doubt and negative thoughts, you need to fix that before you get into this, or rather, any business. You cannot expect others to be confident in you if you are not confident in yourself. You need to have the “I can and will do it” attitude.

Be honest

Clients rely on you to be truthful with them. Even if they don’t like the answer, you need to be truthful. You need to always look out for your client’s best interest. You will need to tell them the truth even if it jeopardizes your commission. 

Keep learning.

Successful real estate agents never stop learning new things. They are committed to lifelong learning because they want to be able to provide the best possible service to their clients.

So what do you think, do you have what it takes?

There is no boss to hand you a-to-do list with deadlines. If it is to be, it’s up to you. You will have to make your own plans. In our society, the top 20 percent of people earn 80 percent of the money and enjoy 80 percent of the riches and rewards. This Pareto principle has been proven over and over again since it was first formulated in 1895 by Vilfredo Pareto. Therefore, your first goal in your real estate career should be to get into the top 20 percent within the first year of business. Look here before you leap.

Author - John Manfred - President - Manfred Real Estate School @ManfredSchool 

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